When wireless becomes of age.
Graphic Design | Illustration | Exhibition Design
Sierra Wireless is a Canadian multinational wireless communications equipment designer, manufacturer and services provider. They provide some of the worlds most recognizable internet and telephony companies with the hardware that powers the modern day convenience of the IOT (Internet of Things).
The company rebranded in 2009. As part of that, all devices and marketing materials were updated to reflect the new logo. For me, this was an opportunity to work on some the world’s biggest telecommunications brands including Sprint, AT & T, Verizon, Rogers, O2, Optus.
I also had the unique opportunity to design the customer experience for the Sierra Wireless’s Mobile World Congress 2010 booth. The 400+ square feet space was designed to contain several zones. This included video displays, product brochures and the like, as well as a meeting space for visitors to have more indepth conversations with Sierra Wireless Representatives. The main story wall introduced the new logo and why it was important for the organization to consolidate the various technologies (and companies) under one unified brand.
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