The dump truck that could.
MarCom | Graphic Standards Manual | Website
In 2005 Italic Pixel Design was working with 1-800-GOT-JUNK? to produce its marketing and advertising materials for all of Canada.
As the company pushed into additional markets it made little financial sense to be out sourcing the design work to our agency. To assist with the transition (for our client to take the work in-house) we created a family of MarCom templates for business cards, flyers, swing tags and the like.
This initiative extended to created the Graphic Standards Manual which is given to franchisees as part of their on-boarding. It serves as a core component to maintain a consistent look and feel across all franchisees no matter what their location.
With global ambitions (US and Australia), we built out the web architecture to be turn key allowing for hero images, CTAs and content to simply be swapped out based on location. For the truck spotters out there, we slowly transitioned the slogan from “Vancouver’s Largest Junk Removal Service” to “The World’s Largest Junk Removal Service”.
I work with folks just like you.
Small Business Owner
Let me build out your brand, so you can focus on building your business.
Need to create materials for your next social media or print campaign. How can I help?
Do you need customer or competitive research, customer insights, personas, site architecture, wireframes and prototypes?
Have an idea that needs to be validated? Need a MVP built for seed funding?