Talk Trash to the Experts.

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DISCIPLINE: BRAND DISCOVERY, LOGO development, WEBSITE

South Florida Field Services is known as a leader in the industry due to their relentless efforts to get the job done correctly, honestly, efficiency and expeditiously the first time around. Trashouts.net was the natural extension to leverage their legendary service into the consumer space.

Our goals was to create a memorable identity that would clearly define Trashouts in a crowded and competitive space dominated by a few larger players and plethora of sole proprietors. Each letterform in the identity draws attention to an item that Trashouts will remove. The logo and all marketing materials are intentionally rendered in black and white to give maximum impact.

It was important for us that the brand have a sense of fun. We crafted “Talk Trash With the Experts” as the company moniker. This is used both internally and externally. The staff at Trashouts don’t have traditional titles. Instead they are the “Chief of Trash”, “Director Of Trash”, and “Head Of Trash Talk”