My Design Process


By Tom Chan, June 2, 2020

The all conquering Chicago bulls had the Triangle Offense; the All Blacks have Fast Ball (Re)Generation; and Walter White had his Blue Meth. Successful projects launch and thrive from a relentless pursuit of excellence by having faith in a repeatable process.

Design Thinking for me is that process.

Gathering and percolating over data to comprehend the challenge and audience; defining the intention; ideation through divergent and convergent thinking; crafting prototypes; and relentless testing to ensure that we don’t stray too far from the established objective.